About
Fortress Metals
A modern metal recycler
& coin dealer built on transparency
and long term trust.
Our Story
Fortress Metals is the parent company of the Seattle Coin Shop (Seattle, WA) and North End Gold & Currency (Atlanta, GA).
The Seattle Coin Shop was established in 1943 and has a long, rich history in Seattle. Jesse purchased the shop in 2023 and has significantly reshaped the business primarily through store infrastructure renovations, adding additional income streams, growing the online business and establishing a reputation for great customer service.
In October 2025, Mick became a co-owner and led the retail expansion to Atlanta, GA.
We both came to faith later in life and Mick baptized Jesse in 2014. We've been family, ever since. The culture and strategy of our business are deeply rooted in our commitment to contribute to human flourishing and creating a better world for our kids.
What We Do
We are a precious metals dealer, numismatic specialists and a small-scale metal recycler.
We buy gold, silver, copper, platinum, palladium and rhodium in many forms.
The scrap metal we buy is melted down and sold to a larger refiner, however, we also resell certain coins and other collectibles through our retail store, coin shows and online auctions.
Most importantly, we are lifelong learners and educators. We are passionate about helping people understand our intentionally complex and corrupt monetary system so that they can protect themselves and their loved ones from intensifying currency debasement.
How We Work
There are many dealers that prey upon their customers’ ignorance and seek to maximize their margin on every transaction. We operate much differently.
We are very transparent with our pricing and do not pressure our customers because we firmly believe that our reputation matters and we want to build a great, trustworthy brand over the long-term.
Lastly, we are also placing a strong emphasis on telling our company’s story and purpose, providing education for our customers on the existing monetary system, sound money alternatives, metal recycling, etc.
We are also both very passionate about using our business as a tool to do meaningful work within our communities.
Why This Moment Matters
As trust is understandably lost in our government, monetary system and many of our institutions, more people are waking up to the fact that we need to preserve our savings in assets that can't be printed, that don't have counter-party risk and that have a history as money for thousands of years across the world. We believe that we are living through a transformation of our global monetary system and that the hyper-financialization enabled by fiat currencies will give way to the re-monetization of assets like gold and silver.
Additionally, the demand for metals both domestically and around the globe is skyrocketing. At the same time fewer new mining discoveries, declining grades and lengthy timelines from exploration to production are leading to accelerating supply deficits. With increasing electrification, re-industrialization, a much needed grid expansion and the massive energy demand of AI data centers - we need more metal. And the quickest, cleanest, most efficient way to add to the metal supply is through recycling.
Looking Ahead
Establishing Fortress Metals allows us to more easily consolidate the operations of both the Seattle Coin Shop and North End Currency, but it also gives us much greater flexibility to expand our offerings in the future.
As we grow our coast-to-coast network, we also plan to explore:
-
Adding a larger recycling center in Atlanta
-
Building secure, insured vaulting for our customers
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End-to-end estate sale services
-
Expanding the scope of metals we recycle
Meet the Team
Fortress is built by a small, hands on team who believe trust is earned in person. We show our work, explain our pricing, and treat every transaction like it matters, (because it does.)
Looking Ahead
Establishing this parent company allows us to more easily consolidate the operations of both the Seattle Coin Shop and North End Currency, but it also gives us much greater flexibility to expand our operations in the future.
New LLCs can easily be added for additional locations that are similar to our existing operations or for net new businesses as a whole.
Additionally, because we are establishing Fortress Metals up front, we would minimize not only additional legal restructurings, but we will also have the website and branding in place to easily advertise the expansion.
Why This Moment Matters
As will be detailed throughout this document, we strongly believe that this is an excellent time to not only operate an existing business in the precious and base metals industry, but to expand our operations as metals are re-emerging as a foundational element to nearly
all of the future growth of this
country.
About Fortress Metals
A modern metal recycler
& coin dealer built on transparency
and long term trust.
A modern precious metals dealer
& metal recycler built on transparency
and long-term trust.
How We Work
The precious metals industry is full of virtuous people, including many that have been incredible mentors for us. However, there are also many dealers who prey upon their customers’ ignorance and seek to maximize their margin on every transaction. We operate much differently.
We are very transparent with our pricing and do not pressure our customers because we want to build a great, trustworthy brand over the long-term. Our goal is to not only appeal to those already well-versed in precious metals, but to anyone, including both individuals and small businesses, who are seeking to learn more about the space.
Many of us in the West are significantly under-allocated to precious metals and are unaware of the role that they can play in protecting our hard-earned savings. For example, few realize that gold has significantly outperformed the S&P 500 over the last 25 years even with rampant manipulation through the COMEX and LBMA throughout that entire period.